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Narrative

structure behind what appears to be a complicated story.

Genre example	Establishing problem	Elaboration / development	Complication	Action climax	Resolution
Romance
Horror	Two men are trying to capture crocodiles & are interrupted by a witch.   Another witch is at work serving fast food.   Two police detectives turn up to the house. The mother is holding someone hostage in her room.   One of the witches wants to resurrect her friend’s boyfriend so she doesn’t feel guilty.	She tries to make them see sense about animal cruelty.   He asks for extra chicken but she says no.   Two of the girls are being interviewed. She brings her food to eat & The hostage explains her story.   She gathers body parts to make the perfect man with magic.	The men refuse to listen & one of them pulls out a gun.   He then calls her a name she doesn’t like.   The mother comes in & gives them a drink that she spit in. The mother goes to find the person who cursed the hostage.   They put the body together although he doesn’t resurrect.	She uses her power get the crocodiles to eat them.   She burns his arm by putting her arm inside the oil.   The girl cracks & tells their secret.   The hostage is found & is set free.     The body resurrects and fights the security.	The crocodiles go back into water with food.   Nobody saw her burn him so she is set free.   The mother controls them & gets them to leave. The mother threatens the other woman.   The girl is reunited with her boyfriend & finds him a safe place to stay.
Action	Dom is in a minibus goimng to jail.	His friends are driving behind him	Some of them over take the vehicle	They manage to tip it over	Do escapes.
Sci Fi

 

Vertical and horizontal from dorcasnzita

Audience Profiling

Unit 1B – Audience Profiling

 

You are going to explore audience profiling and consumer behaviour through data or research results: profiles (consumer, reader, gamer, surfer, listener and viewer.)

 

Demographics

1. Age
2. Gender
3. Class
4. Race
5. Geographical Location

 

Task 1:

For your campaign, in groups create your own audience profile from your research (primary and secondary). Who will be your target audience?

 

Things to cover/complete	Completed and uploaded to your blog?
1.    Purpose of audience profiling for your campaign	Write a paragraph explaining why it is important to create an audience profile for your campaign.
2.    Using research data to develop a profile.	Link to your research.
3.    Use of demographics (gender, age socio-economic background, race, occupation, income, education).	11 – 19, boys and girls working class and lower class, all races, children/students people on benefits, unskilled workers
4.    Patterns of consumer behaviour (genre choices, products consumed, impact of technology).	High use of Social media , swearing, high branded clothing, Snapchat, WhatsApp , Instagram,
5.    Data (box office, sales figures, ratings, circulation, website hits).	1.516 billion USD , 6.7/10,
6.    ~
7.    Presentation of audience research information.	see in blog
8.    Interpretation of audience and product data from charts, pie charts, graphs, tables and reviews.	see in blog

 

UNIT 8 REVISION NOTES

UNIT 8 REVISION NOTES.

Regulatory bodies:

·         OFCOM – Office of Communications

·         PEGI – Pan European game information

·         BBFC- British Border Of Film Classification.

·         ASA – Advertising Standards Association

 

Sources of income:

·         Advertising

·         Tax Payers’ Money

·         Sales

·         Competitions

·         Sponsorships Grants

 

 

Responsibilities of a private media broadcaster:

·         Deliver profits

·         Eliminate competition

·         Commercial success

·         Increase audience share.

·         Identify new markets

·         Expand markets and market share

·         Lead technological innovation

 

 

Disadvantages of Relying on private funding.

·         Reliance on popularity for future productions

·         Budgetary considerations

·         Editorial steers for commercial reasons

·         Lack of financial security.

 

Examples of Unpaid work

·         Internship

·         Work experience

·         volunteering

 

Self-employed roles within the media department

·         Photographers

·         Sound recordist

·         Directors

 

 

Copyright bodies.

·         PRS – performing rights society.

 

Benefits of Copyright Legislation.

·         Control over who is allowed access

·         Control over associations with copyrighted materials

·         Ensure income from material

·         Diversify sources of income

·         Control over the use of copyrighted material

 

Nieche Programming

• Unique
• Small, specific target audience
• Targeted market campaigns.

Legal and Moral.

BCAP Codes of conduct.

Legal, moral and ethical.

As our chosen charity is ChildLine, there are many Issues we may face with our campaign. As a group we must make sure that our campaign video addresses the message clearly without any backfires and make sure that the content we want to show is suitable for our target and secondary audience as they could also be watching. We also need to make sure that young children don’t act out what they see (misleading). We have to make sure that our campaign doesn’t lead to or cause physical, mental or emotional harm to anyone under the age of 18 specifically young children and teenagers under 15.

The rule that applies to this is: 4.1 Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age.

As we plan to use flashing lights, we need to make sure that they aren’t too bright and don’t affect people who have epilepsy.  4.7 Marketers must take particular care not to include in their marketing communications visual effects or techniques that are likely to adversely affect members of the public with photosensitive epilepsy.

We should have a diverse cast and a mixture of boys and girls so we don’t make it seem like it is an attack to a certain race or make it seem like we are portraying a certain race as something bad so it appeals to everyone within the target audience in some way. We need to make sure that all of the content we show does not  offend any religious beliefs or cultures and aren’t doing anything that could be seen as a racist attack.

Because our charity is based on children, we won’t use explicit language as they can pick young children to follow and behave antisocially. our target audience are children so we must not portray them in a sexual way or present any sexual behaviour to them to keep them safe.

This is one of the most important rules that we want to follow. 5.2 Advertisements must not condone, encourage or unreasonably feature behaviour that could be dangerous for children to emulate. Advertisements must not implicitly or explicitly discredit established safety guidelines. Advertisements must not condone, encourage or feature children going off alone or with strangers. This rule is not intended to prevent advertisements that inform children about dangers or risks associated with potentially harmful behaviour.

We need to follow this rule so that we don’t scare any of the children or making them over think and stress out. 4.2 Marketing communications must not cause fear or distress without justifiable reason; if it can be justified, the fear or distress should not be excessive. Marketers must not use a shocking claim or image merely to attract attention.

We also need to make sure that we don’t use anyone else’s identity without ask them for permission. 3.4.2 The identity (for example, a trading name) and geographical address of the marketer and any other trader on whose behalf the marketer is acting.

 

 

 

Moodboard

Video Feedback

Proposal

Child Line Campaign.

Audience – Our target audience are teenagers roughly 11- 17 and our secondary audience would be people around our primary audience such as teachers, parents, older siblings, classmates etc.

Purpose – Our main Purpose is to let teenagers know that whenever they have a problem and they feel like nobody is there, child line will be there for them whenever they need them so we want to encourage more teens and children to talk about their issues to someone they trust if not childline to help stop what they are going through and to prevent it from happening to others.

Platform – we want out campaign to be available on TV on channels mostly mainstream channels where children, teens and adults would be watching and also on YouTube on the sides or before videos.

Brief/summary – Each teenager have a problem of their own problems and take it out on each other therefore everyone has a problem of their own. These problems consist of Bullying, Relationships, emotional abuse and domestic violence. We want to show a character called Chantelle who is in a domestic relationship and has a heated argument with her boyfriend and he puts her down emotionally and eventually calls child line for help. We don't want to use violence as our target audience are young viewers. Other storylines are Jerome getting cyber bullied and Abdullah getting g pressured by gangs.

Length – We aim for our campaign to be 1:00-1:30. We think this is enough time to show all we want to show without dragging out the story and making it long.

Images - in our campaign we will include videos that we would have created ourselves. These videos may include Children crying. Walking alone and captions

Logistics – we can use the TV studio, Performing& arts studio to film although we may not use these as we want our campaign video to be realistic showing the daily routines of the characters’ lives wh8ich would be based in places more like outside in corridors etc.

Resources – lights, camera, and tripod - these resources are given to us and we may use other props.

 

Brainstorm.

Primary Resarch Swot

Audience research

Primary research:

Strengths:

• We have a strong plot which helps us with our campaigning idea
• The message (ChildLine)
• Lighting
• Location
• Props
• Sound
• Purpose

Weaknesses:

• No script for our dialogue
• No secured location
• Camera man

Opportunities:

Our campaign may go viral via social media meaning that our message will be known to teenagers which are our target audience and even adults and children being our secondary audience.  Our campaign can be turned into a published advert that would be hung up on buses, billboards, TV adverts.

Threats:

Other campaigns may have the same plot as our campaign meaning there will be some competition within the moving image media industry. There may be another campaign which already exist that has the same plot and it may seem like our team has acted upon copyright. We must also find a way not to offend the public.

Survey:

1. Do you know anyone who suffers from emotional abuse from a family member or friend? How old are they?
2. Have you witnessed any form of bullying?
3. What are your opinions on emotional abuse and why?
4. Have you been doing anything to help stop any form abuse?
5. Are there any other campaigns which allow abuse to be known?
6. Would you ever trust that ChildLine would be able to help you if you need help?
7. How old are you?
8. How old are your friends?
9. Are there any other campaigns that help with different types of abuse?
10. Would you call ChildLine if you needed help?

 

Secondary resarch Swot

S.W.O.T

Strengths

• We got answers for every question that was asked (Primary and Secondary research).
• We were able to clearly identify our target audience who are children and teenagers based between 11 – 19 and maybe younger by asking a certain age group and finding out their answers.
• We were also able to compare how many people think their friends trust them although not know if they are being abused by anyone. 87.50% of the teenagers asked think this but aren’t aware if their friends are being abused or not.
• We established that abuse varies from boys to girls however more girls. We established this from secondary research by checking online for statistics.

Weaknesses

• We didn’t get enough responses from our target audience so we weren’t able to use the responses we got as they weren’t a fair representative of the target audience.
• We didn’t ask a sensible amount of people to answer our survey which then makes our results unreliable. And we also didn’t ask people from other demographics which suggest that out survey results are biased.
• Our open questions were not always answered with detail and were vague so they left us with gaps and didn’t help us with answering our questions.
• some of the information we gained from doing secondary research was not reliable as the website we got it from was able to be changed by anyone.

 

Opportunities.

• We were able to find out if our target audience agreed with our campaign.
• We were helped with pre – production.

 

Threats.

• If anther campaign has the same storyline and ideas as ours, we may not get our points across successfully.
• we may have offended a ethnic group or a demographic of people by the way we choose to use this information during the further pre production stage.

 

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