Unit
1B – Audience Profiling
You are going to explore
audience profiling and consumer behaviour through data or research results:
profiles (consumer, reader, gamer, surfer, listener and viewer.)
Demographics- Age
- Gender
- Class
- Race
- Geographical Location
Task 1:
For
your campaign, in groups create your own audience
profile from your research (primary and secondary). Who will be your target
audience?
Things to cover/complete
|
Completed and uploaded to
your blog?
|
1. Purpose of
audience profiling for your campaign
|
Write
a paragraph explaining why it is important to create an audience profile for
your campaign.
|
2. Using research
data to develop a profile.
|
Link
to your research.
|
3. Use of
demographics (gender, age socio-economic background, race, occupation, income,
education).
|
11
– 19, boys and girls working class and lower class, all races,
children/students people on benefits, unskilled workers
|
4. Patterns of
consumer behaviour (genre choices, products consumed, impact of technology).
|
High
use of Social media , swearing, high branded clothing, Snapchat, WhatsApp ,
Instagram,
|
5. Data (box office,
sales figures, ratings, circulation, website hits).
|
1.516 billion USD , 6.7/10,
|
6.
~ |
|
7. Presentation of
audience research information.
|
see in blog
|
8. Interpretation of
audience and product data from charts, pie charts, graphs, tables and
reviews.
|
see in blog
|
Good :)
ReplyDeleteFor row 5 - find a film or show and the ratings, sales and figures to add in
For the last two rows add in 'see on blog' as you have your research data uploaded already (primary&secondary)
Well done - well organised blog and all work it complete with full understanding - keep up the good work!
ReplyDeleteI added in my corrections on this document in red
ReplyDelete