S.W.O.T
Strengths
- We got answers for every question that was asked (Primary and Secondary research).
- We were able to clearly identify our target audience who are children and teenagers based between 11 – 19 and maybe younger by asking a certain age group and finding out their answers.
- We were also able to compare how many people think their friends trust them although not know if they are being abused by anyone. 87.50% of the teenagers asked think this but aren’t aware if their friends are being abused or not.
- We established that abuse varies from boys to girls however more girls. We established this from secondary research by checking online for statistics.
Weaknesses
- We didn’t get enough responses from our target audience so we weren’t able to use the responses we got as they weren’t a fair representative of the target audience.
- We didn’t ask a sensible amount of people to answer our survey which then makes our results unreliable. And we also didn’t ask people from other demographics which suggest that out survey results are biased.
- Our open questions were not always answered with detail and were vague so they left us with gaps and didn’t help us with answering our questions.
- some of the information we gained from doing secondary research was not reliable as the website we got it from was able to be changed by anyone.
Opportunities.
- We were able to find out if our target audience agreed with our campaign.
- We were helped with pre – production.
Threats.
- If anther campaign has the same storyline and ideas as ours, we may not get our points across successfully.
- we may have offended a ethnic group or a demographic of people by the way we choose to use this information during the further pre production stage.
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