TEXTUAL ANALYSIS
Types of written word
journalism, web content, games, advertising copy
style, mode of address
mode of address, the way the product is delivered to the audience
formal, informal, authoritative, humorous, personal (1st, 2nd, 3rd person, I, we, you, them)
font style and type - genres, drop caps - when the first letter is larger than the actual text in a sentence
pull quotes - quotes that have been said by people 9 what's featured in the article
point of focus
page layout - orientation(landscape, portrait) columns, gutters ( everything on the outside of the articles) page numbers
shot types, connotations, design elements, purpose
Traditional techniques
mass publishing dates to 15th century
lithographs images drawn onto METAL PLATE WHICH WERE TRANSFERED ONTO BLAMK PAPER
offset lithographs ink image transferred from a plate
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