TASK 2B

Stamp Out Stigma poster.

The purpose of this poster is to inform the audience about their campaigns existence and to let the audience know how serious the issue is whilst promoting it. The poster communicates with the audience as the background is an image of the victim which acts as if the victim is speaking himself. this communicates with the audience AS WE CAN SEE HIS FACIAL EXPRESSION SO there IS visual evidence of how people feel when going through what he is going through. the target audience of the poster are the public as the organisation would want as much help as possible.



The message they are sending is that there are people out there that are in need of help from the public. this has been shown through the use of text below the image describing the victims feelings and ways they can help. The mood for the poster is serious and dynamic. this is so the audience don't get distracted and focus on the main points of the poster. This is also so that the audience can have an emotional reaction to the poster which may persuade them to help.

The genre of this poster is non-fiction as it is about a real thing. the brand identity for this is formal as it is a serious thing so the organisation have made it to be plain. The purpose of the poster has been achieved by  making the point of focus the background as it draws the most attention and also speaks the most feelings. The organisation use dark colours to connote the sense of vulnerability but there has been red used to contrast against the dark colours for the text so they are easy to read.

Stamp Out Stigma website.
The purpose of the website is to give the public more information about the campaign that they may need to know. it is also there as another platform for the audience to view the campaign and learn more about what they are about. They have the same audience as the poster and the moving image campaign as they are different forms of promoting platforms for one organisation. The mood from the website is different from the mood of the poster as the poster is to catch the audiences attention whereas the website is where the audience may go to find extra information. the websites mood is calm and relaxed. this is as the audience are now familiar with the organisation. The brand identity here is friendly so that the audience can feel calm and like they are part of the organisation.

the colours used are white blue and pink. this is as white is a neutral colour and blue and pink are colours which represent males and females so the organisation are trying to make the audience feel welcome and neutral whilst using the website. The font used is a basic simple font as the website is more to do with informing the audience rather than presenting.





Stamp Out Stigma Moving image campaign.
The purpose of the video is to give the audience an actual idea of what their victims go through on a daily basis and all the emotions they may feel. The mood and atmosphere of this campaign is frantic and upbeat. this to represent how the victims feel and give the audience an idea of how they may actually feel inside which contrasts with how they look on the outside. this campaign is formal and serious to get the message across to the audience. the voices of the victims have been added as voice overs which adds to the video as the audience can hear how they feel in their voices and adds to the reality of the campaign.  In the background, there are ambient sounds to which add to the feeling of the characters feeling insecure. In the video, there are close ups used so the audience can see how the characters feel through their eyes. The genre of the video is factual as the the video has been made up on real facts to appeal to the audience.