Evaluation

The aim of our ChildLine campaign was to raise awareness about bullying in school and domestic violence or controlling relationships so young people who may go through this speak to someone about their issues rather than keeping it to themselves. It is also to inform people who around our target audience about issues that may be going on with them.

The audience were supposed to feel sorry for people who go through this and feel a need to help whereas, the target audience were supposed to feel like there is always someone there for them. I feel like we didn’t fully achieve the aim we wanted to because in our campaign video, although we put ChildLine’s number at the end of the video, we didn’t show any of our characters seeking help which may have left the target audience confused.

Our original campaign idea was that we were going to have 3 separate characters Chantelle who is getting abused , Jerome who was being cyber bullied, Masood who was trying to fit in the crowd but wasn't liked and Josephine who had been bullied by the other three as  they couldn't  talk to anyone about their problems so ended up taking it out on another person. we decided to change our idea because we thought it was too complex which would mean doing a lot of filming and needing a lot of characters. Instead of doing this, we decided to get rid of two storylines as this would make it easier for our group to get things done.

As a group we had many strengths as well as weaknesses. some of our strengths were that we were able to divide our pre production tasks between ourselves and get them done for the deadline so we were able to start shooting quicker. we were also able to agree on changes and other decisions so there was no conflict between the group. a weakness is that towards the end we stopped being organised and we started losing focus so we werent able to film everything the way we wanted to film.

when we began filming it was alright and it went well as we had everything under control and we were able to read from the script and get our charcaters to act out. we made a few mistakes with each shot so we shot them a couple of times and we also filmed from different angles so when editing we'd hyave more to choose from and edit together. our actors made it easy for us to shoot as they were always available when we needed them so we were never let down by any of them. Our whole group was always involved, nobody was left out and we decided on changes whilslt filming whch made our storylines better.

when we were editing, we all got the chance to edit and add our ideas to how it should be. we had a range of shots to choose from so we cut diffrerent parts of some of the shots to make it shot reverse shot so we could get emotions and reactions of all the charcaters. we added some transitions in to make it look better and effective. we slowed down the visuals when looking at the victims faces so that the audience can take in how they would be feeling. at the end, we added the childine logo so people would know who to contact and also know which organisation it was incase they wanted to get extra information.

Audience feedback.