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Stamp out stigma poster.

The purpose for the audience communicating with this poster is so that the audience understand the message of the poster and so that they then do what the campaign want them to do. the poster informs the audience about the campaigns existence whilst promoting it. The context of this poster is to get people to see how deeply people get affected by their illnesses and other things people say about them. The target audience for this poster are people who don't know much about this campaign and what they are about so they gain more knowledge and help if possible. The message this campaign is sending is that the audience can do something simple to prevent people having mental break downs etc. the mood and atmosphere of the poster is serious and traditional as the layout is simple and the text used is a Arial type font. Traditional techniques used in this poster are shown through the use of the background being an image of the victim which acts as if the victim is speaking himself.




There is a vignette around the image which connotes a him emerging from a dark hole (symbolic of his issue) and can come out with the help of the audience. The image is placed largely in the centre of the page so it is the point of focus and the first thing the audience look at when viewing the poster. The dark colours to connote the sense of vulnerability but there has been red used to contrast against the dark colours for the text so they are easy to read. the genre of the poster is non fiction as it is about something real and serious. The brand identity for this is formal as it is a serious thing so the organisation have made it to be plain. the main aspect of this poster that makes the brand identity serious is the victims face being the background.

Stamp Out Stigma website. The purpose of the website is to give the public more information about the campaign that they may need to know. it is also there as another platform for the audience to view the campaign and learn more about what they are about. They have the same audience as the poster and the moving image campaign as they are different forms of promoting platforms for one organisation. The mood from the website is different from the mood of the poster as the poster is to catch the audiences attention whereas the website is where the audience may go to find extra information. the websites mood is calm and relaxed. this is as the audience are now familiar with the organisation. The brand identity here is friendly so that the audience can feel calm and like they are part of the organisation.

the colours used are white blue and pink. this is as white is a neutral colour and blue and pink are colours which represent males and females so the organisation are trying to make the audience feel welcome and neutral whilst using the website. The font used is a basic simple font as the website is more to do with informing the audience rather than presenting.


Stamp Out Stigma Moving image campaign.
The purpose of the video is to give the audience an actual idea of what their victims go through on a daily basis and all the emotions they may feel. The mood and atmosphere of this campaign is frantic and upbeat. this to represent how the victims feel and give the audience an idea of how they may actually feel inside which contrasts with how they look on the outside. this campaign is formal and serious to get the message across to the audience. the voices of the victims have been added as voice overs which adds to the video as the audience can hear how they feel in their voices and adds to the reality of the campaign.  In the background, there are ambient sounds to which add to the feeling of the characters feeling insecure. In the video, there are close ups used so the audience can see how the characters feel through their eyes. The genre of the video is factual as the the video has been made up on real facts to appeal to the audience.

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